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Disney Invests $1B in OpenAI to Integrate AI-Generated Content

Disney Invests $1B in OpenAI to Integrate AI-Generated Content

Author:

Global Cryptocurrency

Published:

2025-12-11 17:06:01

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BTCCSquare news:

Walt Disney Co. has committed $1 billion to OpenAI in a strategic partnership that grants the AI firm access to Disney's iconic character library. The deal enables OpenAI's Sora platform to generate short-form videos featuring over 200 Disney, Marvel, and Star Wars characters, with curated content slated for Disney+ streaming.

Shares of Disney ROSE 1.4% on the announcement, extending this week's gains to nearly 5%. The three-year licensing agreement includes a one-year exclusivity window and provisions for Disney employees to utilize ChatGPT for product development.

CEO Bob Iger previously hinted at AI's transformative potential for Disney's direct-to-consumer platforms during November's earnings call. The MOVE signals traditional media's accelerating adoption of generative AI technologies to enhance digital offerings.

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